top of page

Roadshow for Business Delegation to UAE: What Delegates Can Look Forward To

Updated: May 24, 2022

The UAE Singapore Business Council (UAESBC), supported by the UAE Embassy in Singapore, will be co-organising a business delegation to the Abu Dhabi, Dubai and Sharjah in collaboration with Singapore Indian Chamber of Commerce & Industry (SICCI), SGTech and Singapore Malay Chamber of Commerce & Industry (SMCCI). The mission, tentatively to be held in late March 2022, will specialize in providing businesses a chance to explore first-hand the opportunities for the F&B and IT.

The Mission organisers held a pre-mission roadshow last Friday, 28th January, for companies who are interested to learn more about what to expect in the trip. The Roadshow was graced by GOH, His Excellency Shaikh Saleh Saif Al Sharqi, Second Secretary of the UAE Embassy in Singapore. Speakers at the event were representatives from all four co-organisers namely SICCI Chairman Dr T Chandroo, UAESBC President Dr Brian Shegar, SMCCI’s Vice President Mr. Azhar Othman, SGTech Head of Strategic Partnership Mr Zhihan Yeo and UAESBC Senior Manager Ms Huda Aljunied.

In his Opening Remarks, His Excellency Shaikh Saleh Saif Al Sharqi, noted that the delegation will be made up of Singapore companies representing two significant sectors for the UAE: namely Food & Beverage and IT. He added that in the trading of food and beverage, the UAE ranks first in the Middle East and North Africa region accounting for 18 percent of the region’s total trade in food products.

Dr Brian Shegar shared with attendees a comprehensive presentation on the investment opportunities for the F&B and IT sectors in the UAE. He highlighted that Abu Dhabi and Dubai have developed various digital strategies in different fields to achieve the government’s overall strategy of a knowledge-based economy. The UAE government has established a number of Free Trade Zones (FTZs) specialising in ICT sector and act as industry clusters for cutting edge technology and innovation, where firms are allowed tax exemptions. He also shared that the Food Security Index of UAE has improved over the last few years, making the UAE the best performer among the Gulf Cooperation Council in terms of the Global Food Security Index and is forecasted to perform better with the Compound Annual Growth Rate (CAGR) for F&B sales in UAE to grow up to 3.5% by 2023.

Following that Ms Huda Aljunied presented on the day to day proposed itinerary for the Mission which will include visiting key agencies and companies in both sectors located in UAE Emirates of Dubai, Abu Dhabi and Sharjah. The Mission will end with a full day tour of the EXPO2020 Dubai where the UAESBC is an official sponsor of the SG Pavilion. The event was followed by Q&A discussions with the audience.

Companies who want to participate in the business mission can contact the UAE Singapore Business Council via email to

In case you missed it and would like to see what went on, you may watch the recording of the roadshow below.

193 views0 comments


bottom of page